The local guide to Fiji
EXPLORE Fiji® was founded in January 2003 with a simple idea: to share Fiji with the world through compelling stories, photography and a genuine appreciation for the people, places, culture and experiences that make our islands distinctive.
For more than 23 years, EXPLORE Fiji has evolved alongside Fiji’s tourism industry and the changing ways people discover destinations.
For 17 years, EXPLORE Fiji was published as a quarterly glossy A5 tourism magazine. Its distinctive editorial style and convenient size saw it distributed widely across Fiji, including on flights, in hotels, cafés, tourism offices and homes. Copies also travelled overseas through tourism and trade offices, expos and readers who took the magazine home with them.
Digital was introduced alongside print through flip-page editions, Issuu and QR codes, gradually extending the reach of the brand beyond the printed page.
In August 2024, EXPLORE Fiji completed its transition to a fully digital platform.
No more paper. No more printing. We don’t cut trees anymore. And that’s something we’re very proud of.
EXPLORE Fiji Today
Today, EXPLORE Fiji is a digital-first destination storytelling and discovery platform connecting visitors from around the world and locals with Fiji’s businesses, people, culture, creativity, experiences and places.
Our work spans tourism, hospitality, MSMEs, creative industries and cultural organisations. Through editorial stories, business listings, featured businesses, events and digital content, we help audiences discover more of Fiji while giving local businesses, creatives and communities a platform to be seen.
Our business listings provide businesses with a dedicated presence on EXPLORE Fiji, helping visitors and locals find and learn more about the products, services and experiences they offer.
We believe destination discovery is about more than accommodation and the well-known attractions. It is also about the businesses people visit, the experiences they have, the people they meet, the culture they encounter and the stories they take home.
That is where EXPLORE Fiji plays its part.
International Awards
In 2026, EXPLORE Fiji received two LUXlife Travel & Tourism Awards in different categories.
In March, we were named Best Digital Tourism Storytelling Platform 2026 – Fiji in the LUXlife Travel & Tourism Awards.
In September, EXPLORE Fiji was named Best Destination Storytelling & Digital Tourism Media Platform 2026 – Fiji in the LUXlife Hospitality Awards.
The awards acknowledge different aspects of our work, from digital tourism storytelling to the role destination media can play within the wider hospitality and tourism landscape.
For us, they are meaningful milestones in the journey EXPLORE Fiji has taken since 2003.
Our Purpose
Our purpose is to help visitors from around the world and locals discover more of Fiji, while supporting the businesses, creatives, communities and cultural voices that contribute to our destination.
We work with local businesses, tourism and hospitality operators, MSMEs, creatives and cultural organisations to bring their stories, experiences and offerings to a wider audience.
Our aim is straightforward: to showcase Fiji from a local perspective and help visitors and residents discover more of what our 333 islands have to offer.
EXPLORE Fiji® is the flagship brand of Chew Publishing Company Pte. Limited, a Fiji-based publishing business founded and led by a woman entrepreneur and daughter of Fiji.
More than two decades after we began, the platform continues to evolve.
The format has changed. The purpose has not.
EXPLORE Fiji®